House of French

January 9, 2009

Donnatella Puts Her Foot Down

Filed under: Fashion News — Tags: — xfrenchx @ 11:14 pm

Versace Ad

Donnatella and the Versace company has spoken out against luxury brands and their sales. Due to the recent economic downturn, many high end designer labels have been lowering their prices, in order to branch out and create a bigger sales volume with those who are less than rich. While other labels throw sale signs in their store windows all over the world, the Versace CEO refuses to follow suit, saying that the company does not want teen girls to get their hands on Versace merchandise. CEO Giancarlo Di Risio is quoted as saying:

“Our regular client was not queuing on January 3-4 in Milan or Rome but was on the slopes in St Moritz or on a boat in the Caribbean,” he said. “We want to offer a real luxury and not to open our doors to the consumption of young girls who can put the designer handbag of their dreams on their arm with less than 300 Euros. We are not interested in that.”

“In Via Montenapoleone or in Via Condotti, you could already buy goods at half price in mid-November,” Di Risio continued. “This policy is ruining a market which, given that it is at the high end, should be more protected. For me, fans of sales are different to regular buyers.”

While many fashion reporter’s as well as other blogs slam Donnatella and her company’s “rude mistake”, I myself agree 100% with Ms. Versace. As a fashion fanantic, I have watched some of the biggest, most sought-after luxury brands become over-popularized and thus completely ruined by label crazy teens wanting a piece of designer clothing for the wrong reasons. When luxury brands were first on the scene in the early 1900s, only the stars, the rich, the famous or the royal could afford these exquisite pieces and with good reason; the merchandise was quality crafted, one-of-a-kind and well worth the money put into buying them. Having the latest designer bag (such as Louis Vuitton, Hermes or Chanel), meant you were of high status, had fine taste and could afford to back it up. But this was not all it meant – it also meant you got a bag that would last you your entire life, a bag that would never go out of style and would work with anything in your closet, for almost any occasion. This was what “it” bags used to be about.

Today, the appeal of an it bag has completely changed. These bags are sought after by almost any woman and they would do almost anything to get one; including buying fakes. The market for designer knock-offs has become bigger, and it has robbed many people. First of all: the designers who put their time, their skills and money into making these bags – and it’s not necessarily due to a drop in sales that makes them lose money, since their main clientele can afford their bags and wouldn’t dare buy a fake anyway; it’s the loss of appeal to those main buyers, who no longer want the brand’s merchandise because teenaged girls everywhere are walking around with believable fakes on their arms.

Keeping the luxury market alive in fashion is a key goal for many in the high end industry, especially the very few couturiers that are left in the world. While many claim that luxury and high end designer labels will soon become a thing of the past, I strongly believe in quality goods, as do many other fashion insiders like Donnatella – and while we still have rich people, I think it will be safe to say that luxury and designer goods are here to stay – at least for now.



  1. I couldnt agree with this piece more. I actually was lucky enough to get a Louis Vuitton Berkley Damier bag for christmas, and more than ever i started noticing all the fakes carried around by girls no older than 16. I’m glad that Donnatella put her foot down. There still are a few other luxury brands that probobly won’t be dropping prices anytime soon either…. vuitton, chanel and i hope they dont! It gives me a great sence of pride to carry my genuine louis bag on my arm and know its the best of the best

    Comment by Jessica Creelman — January 12, 2009 @ 3:36 pm

  2. Oh I am glad someone agrees! pretty much everywhere I have looked, bloggers and girls everywhere (probably teens lol) are arguing this issue; I believe fashionistas like us would agree with this … I myself dont own anything really designer (besides my BCBG craze I went through!) but I do understand the world of couture, even if I cant afford it yet! I do feel that people like yourself and others who DO own designer anything, wther it be shoes, jewelry whatever are being ripped off when they spend their hard earned money on luxury pieces to then see spoiled teens carrying around the same stuff you work for! Point in case, designer goods should never be on SALE, they are luxury goods – they should be expensive lol! You should get that sense of pride carrying around your hard earned goods, and people who carry fakes should not have the right to ruin that for you! Its a sad thing, but hopefully more designers like Donnatella can fight the industry!

    Comment by xfrenchx — January 12, 2009 @ 5:34 pm

  3. Great article, and I definitely agree with you. I know for a fact that fake Chanel bags are all the rage here, and it’s really unnerving to see some teen girl clad in a tube top, miniskirt, and pucca shells carrying around an obvious fake with the Chanel logo on it. It just toally undermines the image of Chanel being worn with elegance and luxury 😛

    xoxo Steph

    Comment by Steph — January 15, 2009 @ 12:10 pm

  4. Very true, I know LV had lots of fakes, along with Gucci, but here in Canada, it seems most of our young girls like getting those fake Chanel’s! I will walk through the Oshawa mall ( the city I live in, where most residents are fairly low income), and you’ll see little 15-16 year olds wearing plain tank tops, jeans and runners, carrying a fake Chanel on their arms, as if no one else knows they definately couldn’t afford the real thing. It bugs me to the point where I seriously almost approach them and ask if they honestly think they’re fooling anyone with thier $50 Chanel! I could not have put it better hun, it does undermine the image of luxury and elegance; which is why it makes me so angry sometimes lol!

    Comment by xfrenchx — January 16, 2009 @ 5:19 pm

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